Assistant/Associate/Full Professor in Wine Marketing Strategy

/Assistant/Associate/Full Professor in Wine Marketing Strategy
Cal Poly SLO
March 12, 2019
San Luis Obispo, CA
Job Type


Position Description

ASSISTANT/ASSOCIATE/FULL PROFESSOR in Wine Marketing Strategy. - The Wine and Viticulture Department, California Polytechnic State University, San Luis Obispo is seeking a full-­time, academic year, tenure­ track Assistant/Associate/Full professor to start September 12, 2019.

The candidate must have strong interest in and commitment to teaching and working with students of different cultural backgrounds. Teaching responsibilities will be in undergraduate and graduate courses that include introductory and advanced level courses in the areas of wine business, wine marketing, wine distribution, wine marketing research, wine sales and sales force management, branded wine marketing and consumer behavior, agricultural business sales and marketing.

Duties may also include, but are not limited to, supervision of undergraduate senior projects, graduate student research, student advising, and teaching graduate level courses and/or in a Master of Professional Studies, certificate programs, and international programs. The successful candidate is expected to participate in scholarly activities (i.e., research, grant writing, publications, presentations) as part of his/her professional development. These scholarly activities should be focused on inclusion of undergraduate and graduate students. The successful candidate is expected to proactively develop collaborations that are intra­ and inter­ departmental as well as with other colleges and universities. The successful candidate is also expected to provide service on committees for the department, college, and university and participate in instructionally related activities. Expectations also include service to local, state, national and professional organizations.

Cal Poly considers the diversity of its students, faculty, and staff to be a strength and critical to its educational mission. Cal Poly expects every member of the university community to contribute to an inclusive and respectful culture for all in its classrooms, work environments, and at campus events. Applicants must submit a brief statement regarding diversity and inclusion. This statement should address the applicant's commitment to diversity and inclusion by describing expertise, experience and/or contributions to these types of efforts in a work, community, or educational setting.

Salary and rank are commensurate with qualifications and experience. Appointment is anticipated at the Assistant or Associate Professor level, but appointment at the Full Professor level may be possible for a highly experienced and qualified candidate.

Minimum Qualifications (Staff Only)
Required Qualifications / Specialized Skills

Earned doctorate in Marketing, Business, Agribusiness or a related business field is required. Candidates must be committed to quality undergraduate education and are expected to develop and maintain an active research program that involves undergraduate and graduate students. Candidates must demonstrate a commitment to diversity and inclusivity.

Candidates should have experience in the wine industry and/or a closely related field and must demonstrate excellence in teaching, effective communication, and interpersonal skills. The ability to be a productive team player and to interact well with peers, students, government agencies, and the general public is essential.

Preferred Qualifications / Skills

Preference will be given to applicants with wine industry related experience, wine education certification, sales experience, and/or an MBA. University level teaching experience preferred. Evidence of successful academic research, external funding and publication history is advantageous.

International experience and/or the desire to cultivate international links is desirable.

Special Conditions (Staff)

Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with Cal Poly, San Luis Obispo. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Note: Cal Poly cannot deny an applicant a position solely or in part due to a criminal conviction history until it has performed an individualized assessment and linked the relevant conviction history with specific job duties in the position being sought.

Please note: Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Cal Poly has designated as sensitive. Sensitive positions are those requiring heightened scrutiny of individuals holding the position based on potential for harm to children, concerns for the safety and security of people, animals, or property, or heightened risk of financial loss to Cal Poly or individuals in the university community.

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Faculty employees who wish to apply for permanent residency will be responsible for retaining an immigration attorney. All filing and attorney's fees will be incurred by the faculty member.

For health and wellbeing, Cal Poly is a smoke & tobacco-free campus. The university is committed to promoting a healthy environment for all members of our community.

Pre-Employment Conditions (Staff)
Background / Fingerprint 

Benefits Eligible

More Information

Job Open Date
Job Close Date
Review Begin Date
How to Apply

To apply, please visit WWW.CALPOLYJOBS.ORG, complete required on-line faculty application, and apply to Requisition #105150, and attach (1) a cover letter, (2) resume/curriculum vitae, (3) candidate's statement, (4) copy of transcripts, (5) teaching philosophy, (6) professional goals, and (7) a brief statement regarding diversity and inclusion. This statement should address the applicant's commitment to diversity and inclusion by describing expertise, experience and/or contributions to these types of efforts in a work, community, or educational setting. Please be prepared to provide three professional references with names and email addresses when completing your application. Selected applicants will be required to submit sealed official transcripts of highest degree prior to appointment. For full consideration, please apply by the review begin date of March 7, 2019. Applications received after this date may be considered. For additional information, please contact: Dr. Benoit Lecat, Department Head, at (805) 756-2415 or

At California Polytechnic State University, San Luis Obispo, we believe that cultivating an environment that embraces and promotes diversity is fundamental to the success of our students, our employees and our community. Bringing people together from different backgrounds, experiences and value systems fosters the innovative and creative thinking that exemplifies Cal Poly's values of free inquiry, cultural and intellectual diversity, mutual respect, civic engagement, and social and environmental responsibility.

Cal Poly's commitment to diversity informs our efforts in recruitment, hiring and retention. California Polytechnic State University is an affirmative action/equal opportunity employer.

Internal Recruitment Only
Projected Start Date (Faculty Only)
Additional Information Contact Name (Faculty)
Dr. Benoit Lecat 
Additional Information Contact Phone (Faculty)
Additional Information Contact Email (Faculty)
Department Information (Faculty)

Our department uniquely integrates three fundamental components of the modern wine industry, with a curriculum emphasizing the inherent connectivity between wine grape growing in the vineyard, wine making in the winery, and wine selling in the marketplace. Cal Poly's location in the heart of the Central Coast wine region provides an abundance of outstanding internship opportunities in the wine industry, and gives our students access to some of the best cool-weather premium wine-grape vineyards in California and some of the most respected winemaking leaders in the world today.

Wine and Viticulture students learn the foundations of viticulture, winemaking and wine business using our 14-acre state-of-the-art teaching vineyard and pilot winery, and our stewardship over the Cal Poly Wines brand. Essential skills are developed through collaboration with campus and industry experts. The department incorporates the Learn by Doing philosophy, requiring completion of both an internship in the grape and/or wine industry, and a senior "capstone" project. Through our international programs, many Wine and Viticulture students have an opportunity to experience wine-grape harvest around the world and explore the diversity of wine growing and wine making systems and approaches. All of our students are also encouraged to participate in undergraduate research, numerous Enterprise Projects on campus, and the Vines to Wines student club. The Wine and Viticulture department includes nearly 300 undergraduate majors, making Cal Poly among the largest Wine and Viticulture programs in the country. We are currently developing a Center for Wine and Viticulture that will include new state-of-the-art teaching and research facilities.

Cal Poly's College of Agriculture, Food and Environmental Sciences (CAFES), the largest non-land grant agricultural program in the United States, awards nearly half of all baccalaureate agriculture degrees granted in California. The college is a leader in providing students with real world skills based on Learn by Doing laboratory and field intensive curriculum, contemporary instructional technology, and uncommon access to senior faculty in small class settings. The college spans more than 6,000 acres of land and consists of 10 departments, approximately 160 faculty, 50 staff, and 3,900 students in 16 majors. In addition, the college is home to a number of unique enterprise classes, centers and institutes, and is responsible for the operation and maintenance of Swanton Pacific Ranch, a holistic working ranch in Santa Cruz, California with over 3,300 acres of rangeland and cropland.

Founded in 1901, Cal Poly is one of only five comprehensive polytechnic universities in the nation, with approximately 19,000 undergraduate, 120 post-baccalaureate, and 900 graduate students. U.S. News and World Report has ranked Cal Poly #1 among public master's universities in the western United States for 21 consecutive years. A primarily undergraduate university, Cal Poly offers academically focused students 66 baccalaureate degrees and 27 master's degrees. Operating on the quarter calendar system, Cal Poly takes pride in its "Learn by Doing" approach to teaching and learning, which has characterized Cal Poly since its founding. One of the 23 campuses of the California State University system, Cal Poly has a statewide mandate as a polytechnic university. Cal Poly is one of the largest land-holding universities in the nation and uses all of its land holdings in active support of its educational programs.

Cal Poly is located in historic San Luis Obispo, 12 miles from the Pacific Ocean and midway between San Francisco and Los Angeles on California's scenic Central Coast. With excellent public education resources, recreational facilities and an expanding dedication to the arts, the area is known for its temperate climate.

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